CFP debuts new brand identity with logo refresh

The CFP unveiled a “refreshed brand identity and logo system that directly integrates the ‘CFP’ moniker across most of its marks, and includes ‘subtle yet meaningful’ tweaks to its main logos.” The move is a “deliberate push toward brand clarity.” The logo features a “shimmering, metallic gradient” the CFP calls “Championship Gold.” The organization “updated its primary font for ‘CFP’” and “introduced new arced wording for every round of the playoffs.” The tweaks have “deprioritized references to the ‘College Football Playoff,’ with the focus directed on the three-letter ‘CFP’ acronym.” The brand refresh also “introduces direct lock-up logos for the six bowl games hosting the quarterfinals and semifinals” -- the Sugar Bowl, Rose Bowl, Orange Bowl, Cotton Bowl, Peach Bowl and Fiesta Bowl (CBSSPORTS.com, 4/14).