LA28 SVP/Revenue Allison Katz Mayfield on Thursday addressed criticism over high prices and limited availability for the first drop of 2028 L.A. Games tickets and “defended that ‘locals had the best access to the widest breadth of tickets,’” according to Alyssa Ray of THE WRAP. Katz Mayfield during an appearance on “Good Day LA” noted tickets priced at $28 “went quickly.” She added that “hundreds of thousands got scooped up during the presale.” LA28 stated that “30% of remaining tickets were priced under $200.” However, many users claimed that high profile events “only showed premium seats as available, which cost as high as $5,000.” Event organizers indicated that there is a “24% service fee added to the cost of tickets.” Katz Mayfield said, “If you want to sit in the absolute best seat at the highest demand event, those do go for over $1,000 for sure. But this isn’t your only chance to get those affordable tickets.” LA28 organizers reiterated that “nearly 50% of their Olympic tickets were available for under $200,” and that “more than three-quarters of all the tickets, including finals events, have been priced under $400” (THE WRAP, 4/10).
LA28 exec defends ticket rollout amid backlash to prices, availability
