- A little over a month after Geico signed UConn G Azzi Fudd to its first female athlete endorsement deal, the insurance company became a sponsor of the Wings after the club drafted her Monday night, reports SBJ’s Tom Friend.
- WME Basketball led all agencies with three clients selected in the first round, including two in the top five, of the 2026 WNBA Draft, notes SBJ’s Irving Mejia-Hilario.
- The Team (formerly Wasserman) is launching an executive search/leadership advisory practice with Amy Segal in charge of the new unit, writes SBJ’s Terry Lefton.
- Elevate appointed Willie DiBlasi as chief operating officer as it expands to new markets, reports SBJ’s Grace Kut, and he’ll continue his duties as CFO.
- The MLS Players Association exercised an option in 2025 to increase its equity stake in OneTeam Partners by $5.1 million, while also making an initial $1 million investment in the firm’s global licensing business, reports SBJ’s Alex Silverman and Chris Smith.
- WWE launched an annual membership program called “Club WWE” that will give fans exclusive access to a variety of perks, writes SBJ’s Na’Andre Emerson. The membership fee was not disclosed.
- NBC Sports will carry 17 matches from this year’s fourth edition of The Soccer Tournament (TST) across NBC, Peacock and NBCSN, the first live broadcast of the 7-on-7 event in the U.S., notes Silverman.
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