Rams roll out updated uniforms, refreshed brand identity

New Rams Uniforms
The Rams are “rolling out a refined look ahead of the 2026 season, unveiling updated uniforms and a streamlined brand identify.” Rams

The Rams “unveiled a subtly refined uniform look” ahead of the 2026 season, with “small but noticeable tweaks marking the franchise’s first major update since 2020.” The refresh “builds on the team’s existing visual identity,” with the Rams emphasizing a “cleaner and more modern presentation while maintaining core design elements tied to the franchises history.” Among the changes is a “simplified version of the team’s ‘LA’ monogram logo.” The Ram head logo has also “been updated with a sharper horn and bolder, more aggressive expression.” The Rams will have “two primary uniform sets and a new white pant option designed to create additional combinations on game day.” The “Bone” uniform will be “removed from the rotation, while the Royal and White primary looks will serve as the foundation of the Rams’ on-field identity alongside the Midnight Rivalry uniform” introduced last season (CALIFORNIA POST, 4/16).



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