Why MLB views Mexico as a ‘priority market’

MLB returns to Mexico City with Padres-Diamondbacks series as it targets long-term growth

A view from the Giants-Padres 2023 series in Mexico City. Kirby Lee/USA TODAY NETWORK

Major League Baseball returns to Mexico City this week, continuing its push into what it views as a “priority market” following the success of the World Baseball Classic.

The San Diego Padres and Arizona Diamondbacks will play a pair of games April 25-26 at Estadio Alfredo Harp Helú Béisbol, marking MLB’s third appearance in Mexico’s capital city since 2023 as part of the league’s World Tour.

“Mexico is definitely a market that we care about,” said Jeremiah Yolkut, MLB senior vice president of global operations and events. “And we think from a business standpoint, but also a development standpoint, there’s a real opportunity for MLB to be even bigger in the market.”

MLB’s long-term upside in Mexico is tied to both scale and talent development. There were seven Mexican players on 2026 Opening Day rosters, and the country’s population exceeds 130 million, including more than 20 million in Mexico City. The Mexican Baseball League has been a feeder for the majors. MLB also is continuing to invest in growing the sport at the youth level via the MLB Cup in hopes of developing the next generation of Mexican players.

“We’ve built such momentum on the nature of baseball being international,” Yolkut said. “To now take two of our teams to an international city and program an event, this is probably the best opportunity we’ve had to do it.”

Yolkut said the San Diego and Arizona markets were a “perfect match” for the 2026 MLB Mexico City Series due to their year-round programming surrounding Mexican fandom and alignment with the event’s theme. The Padres faced the San Francisco Giants in the 2023 Mexico City Series, while the Diamondbacks last played internationally in 2019 in Monterrey.

While the event sold out in a matter of hours, there will be plenty of marketing and advertising throughout the city, including murals, Yolkut said.

This year’s event could serve as the latest showcase for Mexico to host pre-WBC exhibitions for Team Mexico prior to pool play or serve as a host city during the tournament. Guadalajara hosted first-round pool play for the 2017 WBC (Estadio Charros de Jalisco). Mexico City last hosted first-round pool play during the 2009 WBC (Foro Sol). Estadio Alfredo Harp Helú Béisbol, which cost $167 million to build, has a capacity of more than 20,000, making it a host stadium contender. “[Mexico] is definitely on the radar for that,” Yolkut said.

MLB Commissioner Rob Manfred said on “The Dan Patrick Show” that he’s interested in talking about fine-tuning the WBC schedule, which could return as early as 2029 or 2030. “The event was so successful this time that we need to talk about frequency, regularity of schedule,” Manfred said.

T-Mobile will serve as presenting sponsor of the Mexico City Series, which has eight total partners. Strauss is the on-field sponsor for both teams, while global partners include New Balance, Google Cloud, Zoom and Konami. Regional sponsors include LALA and Betcris.



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