In this episode of On Stage, Steve O’Donnell, President of NASCAR, joins Ryan McGee, Senior Writer at ESPN, for a forward-looking fireside chat on how one of America’s most iconic sports properties is evolving for a new era. Recorded on February 23, 2026, at SBJ’s National Sports Forum in St. Louis, the conversation captures NASCAR at a pivotal moment -- redefining its identity, sharpening its focus and positioning itself for long-term growth. O’Donnell shares how the organization is “turning the page” and leaning into a refreshed strategy built around innovation, fan engagement and cultural relevance.
Key themes include:
- Reframing NASCAR’s Identity: How the league is evolving its brand while staying true to its core.
- Fan Experience & Engagement: New approaches to connecting with both loyal fans and a younger, more diverse audience.
- Media & Distribution: Navigating shifting consumption habits and maximizing reach across platforms.
- Innovation on the Track: The role of competition, format and technology in keeping the sport compelling.
- Leadership Through Change: What it takes to guide a legacy property through transformation.
It’s an insightful look at how NASCAR is balancing tradition with reinvention -- and what that means for the future of motorsports.
