- Chinese tech accessories maker Ugreen completed an agreement with the Patriots and Gillette Stadium, which includes the designation of “Official Technology Accessory” sponsor for the upcoming season.
- Fanatics is the NFL’s official on-site retail sponsor at the league’s roster of marquee global events, including the NFL Draft, Super Bowl and international games, reports SBJ’s Bret McCormick.
- U.S. Soccer signed Oura as its official wearable and a founding sponsor of the forthcoming Arthur M. Blank U.S. Soccer National Training Center, writes SBJ’s Alex Silverman.
- Warriors G Stephen Curry is promoting a relaunched version of Plezi Hydration, billed as a healthier sports drink alternative from Michelle Obama’s public benefit company, notes SBJ’s Joe Lemire.
- The Fire picked SeatGeek as the ticketer and a founding sponsor for the club’s new venue, which is set to open ahead of the 2028 season near the Chicago River and as part of the mixed-use development space called The 78, reports SBJ’s Ethan Joyce.
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