- This week’s SBJ Sports Media Podcast features co-host Austin Karp diving into the NFL Draft with Bleacher Report’s Bennett Spector. Co-host Josh Carpenter also joins Karp to discuss Mike Tomlin’s move to “Football Night in America” and questions about LIV Golf.
- In this week’s Audience Analysis, Karp writes that Manchester City-Arsenal on Sunday morning delivered a record Premier League audience in the U.S., with NBC drawing 2.6 million viewers for the matchup with major title implications.
- LA28 sold more than 4 million tickets in its first round of sales earlier this month, with a majority of the lowest-priced tickets being bought by L.A. and Oklahoma City locals, reports SBJ’s Rachel Axon.
- The NWSL Players Association took an equity stake in OneTeam Partners, the athlete group licensing and sponsorship firm that has managed its group licensing rights since 2022, notes SBJ’s Alex Silverman.
- Kubota signed on with NASCSAR as the racing property continues to dial up deals with blue-collar brands, reports SBJ’s Adam Stern.
- The PGA Tour rolled out a program at a handful of events targeting select sponsors and highlighting their community impact throughout the year, not just during tournament week, notes SBJ’s Josh Carpenter.
Speed reads
