- The ESL FaceIt Group added gaming chair maker AutoFull as its official chair sponsor for the ESL Pro Tour, a Counter-Strike 2 circuit, for the 2026 and 2027 seasons.
- The Global Gaming League is adding the VR version of Fruit Ninja for its “SZN Zero Championship” featuring Howie Mandel’s “Howie Do It Gaming” facing singer/songwriter Ne-Yo’s “Gentlemen’s Gaming.” It debuts Friday on the league’s YouTube channel.
- DreamHack’s Atlanta tour stop May 15-17 will feature the “Sour Punch Arcade” through a sponsorship with the candy brand (my youngest loves it, but it’s just too dang sour for me). This will be a gaming area filled with retro arcade games, challenges and rewards inside the Georgia World Congress Center.
- Esports organization Team Vitality launched a Counter-Strike academy team, Vitality Academy, an effort to train the next generation of players.
- This week, new Xbox boss Asha Sharma recast the brand’s vision in an effort to address frustration from the platform’s players around its direction in recent years. Kotaku analyzes Sharma’s message.
- Meanwhile, GamesIndustry.biz reports Xbox has already made one move that should please some customers ... and likely anger others: Lowering the price of Xbox Game Pass but also removing Call of Duty from the subscription service.
- Mr. Beast’s company is facing a sexual harassment lawsuit, and some of the details of how the firm operates allegedly show an organization missing some key guardrails, as the L.A. Times reports.
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