On Long Island, Anthony Rieber writes food brand Jell-O on April 3 introduced “a new way to measure crowd noise” at the Islanders’ UBS Arena. Fans at the Islanders-Flyers game were “treated to the JELL-OMETER,” which Kraft Heinz -- the parent company of Jell-O -- “touts as ‘a first-of-its-kind device that transforms crowd noise, movement and excitement into real-time Jell-O Jiggles (Js).’” Islanders President of Business Operations Kelly Cheeseman said, “It’s a cool way to bring this product to the table and let fans have fun with it across sports” (NEWSDAY, 4/24).
CEASE-AND-DESIST: Thunder VP/Corporate Communications Dan Mahoney said that a cease-and-desist letter was sent to Bob Mills of Bob Mills Furniture on Tuesday due to “violations of exclusive marketing rights,” following the retailer’s mattress promotion tied to the NBA championship. In Oklahoma City, Jeff Elkins noted the promotion offers customers at Bob Mills locations in Oklahoma City and Tulsa a “full refund on mattress purchases if the ‘Oklahoma City team’ wins the championship.” The promotion uses “similar blue, orange and yellow hues to the city’s NBA franchise,” however the campaign does not “specifically mention the Thunder” (OKLAHOMAN, 4/23).
LIMITED EDITION: FOOTWEAR NEWS’ Kanika Talwar noted Adidas and Audi Revolut F1 team have “unveiled their limited-edition Miami collection.” It is the first of the duo’s joint special collections tied to 2026 F1 race weekends. Ahead of the Miami GP, the new collection -- “centered on both lifestyle and performance -- brings together the worlds of soccer and Formula 1 as motorsports continues to intersect with style” (FOOTWEAR NEWS, 4/23).
