The LPGA made headlines when it added a pool adjacent to the 18th green at this week’s Chevron Championship, and the water feature turned into a new, sponsorable asset for the tour.
Yuengling, a tournament partner of the Chevron Championship, is sponsoring the FLIGHT by Yuengling Deck, which surrounds the pool. The deck has seating and Yuengling-branded umbrellas, and is free and open to the public.
Yuengling is the official beer partner of the tournament and also has digital branding and hospitality on site at Houston’s Memorial Park Golf Course.
The pool is meant to keep the tradition going of the tournament winner jumping into a greenside pond, which started in 1988 when Amy Alcott won the event and jumped into “Poppie’s Pond” at Mission Hills Country Club in Rancho Mirage, Calif.
Golfweek reported the pool cost $60,000 and is 15 feet by 10 feet and 4 1/2 feet deep. Before next year’s tournament, architect Tom Doak is re-designing the 18th hole, and as part of that a permanent water hazard will be added near the green.
