PGA Tour approves new Tour Championship format
The PGA Tour on Tuesday approved changes to the Tour Championship, eliminating the much-maligned staggered start format that’s been in place for the last six years. The tournament going forward will be stroke play, and the tour also approved a change to the prize money distribution, which will furth...
Women’s sports crossover, Olympic exec both win big at SBAs
A crossover within women‘s sports resulted in financial company Gainbridge taking home the Sports Business Award for Brand Activation of the Year after what it executed with Caitlin Clark and the LPGA in November.
PGA Tour takes strong broadcast momentum into summer
The PGA Tour came into the 2025 season believing a new metric by Nielsen would boost its broadcast viewership numbers, and with the tour just more than halfway through the year, that data has proved true.
PGA Tour player Dahmen adds Sun Mountain deal
PGA Tour player Joel Dahmen and his longtime caddie Geno Bonnalie have signed a partnership with Sun Mountain Sports that includes a new content series. Sun Mountain has long been known in the golf industry, mostly for bags and push carts used by recreational players.
LIV plans more ‘Duels’ creator events
LIV Golf is returning next month with more YouTube content, as a second edition of its “Duels” will take place around the league’s tournament June 6-8 in Virginia. Three more “Duels” competitions will air around LIV’s events in the U.K., Dallas and Chicago later this summer. LIV’s first edition aire...
LPGA taps PGA of America’s Craig Kessler as next commissioner
The LPGA today officially made PGA of America COO Craig Kessler its next commissioner, and the 39-year-old already has a clear vision of how he can help the tour latch on to the wider women’s boom that’s been going on in sports in recent years.
TGL officially adding Detroit team for 2027 season
TGL is officially expanding with a seventh team, with a Detroit-based Motor City Golf Club joining the tech golf league not next year but in 2027. The league was scheduled to announce the move on Tuesday afternoon. SBJ reported recently that TGL Holdings had filed for the trademark “Motor City Golf ...
PGA Championship: CBS sees slight decrease on Sunday, but still strong YTD
CBS saw a slight decrease for the final round of the PGA Championship on Sunday as Scottie Scheffler won his third major by five shots over a host of players. CBS averaged nearly 4.8 million viewers for the final round from Charlotte’s Quail Hollow Club, down slightly from last year, when Xander Sch...
PGA Championship: Tracking CBS’s final round shot inventory
CBS showed all but three of Scottie Scheffler’s shots in the final round of the PGA Championship as he cruised to his third major title. Scheffler carded a final round 71 at Quail Hollow Club in Charlotte, and CBS showed 68 of his strokes, omitting three simple tap-in par putts on holes 11-13.
CBS cuts back slightly on PGA Championship’s final round commercial load
CBS cut back on its commercial load -- if only by less than two minutes -- for the final round of the PGA Championship on Sunday, as Scottie Scheffler secured his third major championship by five shots.