Jim Furyk settling in as analyst for Golf Channel/USA Sports
Jim Furyk is growing more comfortable by the week in his new role as an analyst for Golf Channel/USA Sports. Furyk joined the Versant-owned networks in March for the Arnold Palmer Invitational, and the Open Championship at Royal Birkdale marks his fifth tournament of the year in the booth.
PGA Tour vows strong sponsor response to new model
The PGA Tour is about to embark on one of the most dramatic changes in its business model in its history. It’s been the talk of golf circles for months. Tournaments and title sponsorships will all have different vantage points. But despite the changes, the PGA Tour has seen a strong response thus fa...
Open Championship tees off new hospitality era for R&A
The R&A is officially ushering in its new hospitality era this week at the Open Championship at Royal Birkdale.
PGA Tour still mapping out media plans amid structural change
The PGA Tour has not decided whether it will go to market early for its media rights, with the current deals set to expire after the 2030 season. The tour and its Future Competitions Committee (FCC) for nearly a year have been working on the changes that will be implemented in 2028, and the common p...
World Cup Media Spotlight: How Politico shifted its tournament coverage
More than a year ago, one of the giants of political reporting decided to embrace the fast-approaching World Cup.
LIV Golf informs employees of potential layoffs amid league’s right-sizing, investment efforts
LIV Golf on Wednesday morning notified employees of a potential reduction in its corporate workforce as it continues efforts to secure investment for 2027 and beyond. LIV held an all-staff meeting in which it told employees of its possible workforce reduction.
Scheffler, McIlroy confirmed for second Golf Channel Games
The world’s top two golfers are confirmed to return to the Optum Golf Channel Games later this year, with both Scottie Scheffler and Rory McIlroy set to compete in the team event in its second year.
NBC, American Century Championship keep motoring on
It’s not the Open Championship or U.S. Open, but the American Century Championship continues carrying its weight as one of NBC Sports’ most important golf events every year. This week’s annual celebrity tournament at Lake Tahoe — now in its 37th year — started as nothing more than a programming repl...
ESPN picks up additional PGA Tour windows around FedExCup Playoffs
PGA Tour CEO Brian Rolapp is once again tapping into his deep media connections to enhance coverage of the tour, with a portion of the upcoming FedExCup Playoffs now landing on ESPN’s main channel. ESPN will carry an additional 12 total hours of the playoffs across the three events that weren’t prev...
Jordan Spieth renews agreement with Full Swing
Golf tech company Full Swing has signed a multiyear extension of its agreement with PGA Tour player Jordan Spieth, who’s been repping the brand since 2015.