Masters 2025: Tracking CBS’s final round shot inventory
CBS showed all 75 of Rory McIlroy’s shots in the 89th Masters on Sunday as he won his fifth major to complete the career grand slam. SBJ tracked every shot CBS showed from when the network broadcast came on the air at 2pm ET to when McIlroy holed his winning birdie.
LIV Golf hires Toscani Weems for media relations
LIV Golf has hired longtime sports communications executive Lara Toscani Weems as its new SVP/Media Relations, effective last week. Toscani Weems has been the SVP/Global Communications for Elevate for the last three years and before that was a longtime VP/Corporate Communications for Harris Blitzer ...
Top candidates emerge for LPGA commissioner
A pair of high-ranking officials from both the PGA of America and PGA Tour have emerged as top candidates for the vacant LPGA commissioner position, sources told SBJ on Thursday.
Under the oak tree: Sports power brokers gather at The Masters
LIV Golf CEO SCOTT O’NEIL was on property at Augusta National yesterday afternoon as many sports power brokers made their way under the oak tree behind the clubhouse. O’Neil was engaged in conversation with JEFF KOSKI, the former Sportfive manager who now is the GM of JON RAHM’s LIV team, Legion XII...
Ridley details new player services building at Augusta National
AUGUSTA, Ga. -- Augusta National Golf Club Chairman Fred Ridley on Wednesday shared more detail on the club’s Player Services Project, which will add another layer for next year’s tournament.
AT&T debuts new TV spots around Masters week
AUGUSTA, Ga. -- AT&T, one of the Masters’ four Champion Partners, is debuting five new TV ads around this week’s tournament that feature endorsers Jordan Spieth and Rose Zhang.
LIV CEO O’Neil on property at Augusta National
AUGUSTA, Ga. -- LIV Golf CEO Scott O’Neil was on property at Augusta National this afternoon as many sports power brokers made their way under the oak tree behind the clubhouse. O’Neil was engaged in conversation with Jeff Koski, the former Sportfive manager who now is the GM of Jon Rahm’s LIV team,...
Mercedes-Benz upgrades activations around Masters
AUGUSTA, Ga. -- Mercedes-Benz is debuting a new activation at the Masters this week that will take the tournament’s official app to select vehicles. Mercedes-Benz is one of the Masters’ four Champion Partners, and the new activation will put the app into the head unit of MB’s E-Class and CLE models....
Augusta’s Double Eagle Club keeps pressing on during Masters week
AUGUSTA, Ga. -- Augusta National Golf Club has ramped up its hospitality offerings in the last 15 years with the creation of Berckmans Place and more recently, Map & Flag, but the operator of the longest-running Masters hospitality operation -- The Double Eagle Club -- says it has no plans of sl...
PGA Tour on NBC easily tops LIV on Fox in first head-to-head network battle
AUGUSTA, Ga. -- The PGA Tour handily outdrew LIV Golf on Sunday as the two tours went head-to-head on broadcast TV for the first time. The tour averaged 1.75 million viewers for Brian Harman’s three-shot win in the Valero Texas Open, while LIV averaged just 484,000 viewers for Marc Leishman’s victor...