R&A planning hospitality changes for 2026 Open at Royal Birkdale
R&A leadership is eyeing a major hospitality shift at the 2026 Open Championship at Royal Birkdale. Rather than patrons having access to only one offering, they’ll be able to move around the golf course to different locations.
TMRW Sports utilizing SoFi Center space during TGL offseason
TGL will go almost 10 months without playing any official league matches in South Florida, but the league has kept its SoFi Center buzzing during the offseason with a range of events.
Ryder Cup gives look at Bethpage Black buildout
The Ryder Cup begins in 77 days on Long Island, and the PGA of America on Friday gave a sneak peek at what the buildout will look like at Bethpage Black. It’s been known that the 18th green and nearby first tee would be wrapped by one grandstand, but the Ryder Cup delivered an exact replica on Frida...
LIV Golf adds global partnership with HSBC
LIV Golf has added another partner to its portfolio through a deal with HSBC that makes the bank the league’s official international banking partner. LIV is announcing the multiyear deal this morning ahead of its tournament in Spain.
Genesis renews Scottish Open title sponsorship through 2030
Genesis has renewed its title sponsorship of the Genesis Scottish Open through 2030, locking in another long-running deal for the PGA Tour. The company’s current deal was set to expire after this year’s event; it initially signed on in 2022 when the tournament became jointly sanctioned by the PGA To...
U.S. Adaptive Open has TV home for first time
Longtime USGA sponsor Deloitte is helping expand coverage around the U.S. Adaptive Open Championship, which will have its final round today carried on TV for the first time. Golf Channel has shown highlights and live look-ins for the tournament over its first two days on Monday and Tuesday, but the ...
PGA Tour’s Utah tournament gets first title sponsor
The PGA Tour is adding a new tournament title sponsor into the fold later this fall, as Bank of Utah is coming aboard for the Black Desert Championship. The tournament, which now will be called the Bank of Utah Championship, is one of the tour’s fall events and made its debut last year at the Black ...
LIV Golf likely to have international-heavy start in 2026
LIV Golf will play another international-heavy schedule in 2026, with nine tournaments contested outside the U.S. and its five remaining events being held domestically.
PGA Tour’s new postseason campaign focused on Tour Championship changes
The PGA Tour’s decision to do away with its maligned starting strokes format at the Tour Championship is the basis of the tour’s new ad campaign around this year’s FedExCup Playoffs. The “Straight Up” campaign comes as this year’s Tour Championship will be played under a standard format, with all pl...
PGA Tour adds Genesis as global official marketing partner
The PGA Tour and longtime sponsor Genesis are expanding their partnership to make the automaker a global official marketing partner.