Golf Channel cites Good Good reason for fresh content
As Golf Channel continues navigating its future following the announcement of SpinCo late last year, the network is increasingly dipping its toe into nontraditional forms of golf content. It’s why the network is airing the Good Good GolfNow Desert Knockout on Feb. 5 — last year the event was only on...
Sperling to run Charlotte's Truist Championship
A familiar face will be running the newly named Truist Championship in Charlotte, with Quail Hollow’s Dir of Professional Golf Adam Sperling coming on board as executive director of the PGA Tour event.
Rory McIlroy adds to sponsor roster through deal with FM
Rhode Island-based insurance company FM is breaking further into golf through a sponsorship with Rory McIlroy that runs through the 2027 PGA Tour season. Financial terms weren’t available. FM’s logo will be on McIlroy’s bag at select tournaments, though those events haven’t been determined. The comp...
LIV's Majesticks ink Castore as apparel partner
Another LIV Golf team has added an apparel partnership ahead of the 2025 season, with Majesticks GC bringing on Castore as its official worldwide apparel partner through a multiyear deal. Castore will produce team apparel and training gear, as well as golf accessories, the team said. It also will ma...
LIV Golf, top media exec Will Staeger part ways
LIV Golf Chief Media Officer Will Staeger is no longer with the organization in what sources are calling a mutual parting of ways. Staeger was an original LIV employee, joining the league in the fall of 2021, and negotiated its deals with both The CW and more recently, Fox Sports. LIV’s deal with Fo...
PGA Tour Superstore growth continues, aided by upstart TGL
PGA Superstore continues to grow at a rapid pace in the U.S., and it’s getting a boost this year by the upstart TGL. The Superstore, founded by Arthur Blank, has 74 locations domestically and will open eight more in 2025, said Jill Spiegel, the store’s president.
Nick Dunlap signs with Excel Sports
Other Excel clients include Justin Thomas, Max Homa, Collin Morikawa and Lydia Ko.
PGA of America CCO defends 2025 Ryder Cup ticket prices as 'good deal'
Jeff Price, the CCO for the PGA, noted the organization's extensive market research around pricing for the event, held on Long Island's famed Bethpage Black course. Despite the blowback on social media, tickets sold out in 48 hours, Price said.
LIV's RangeGoats ink apparel deal with Swannies
Bubba Watson's LIV Golf team, RangeGoats GC, has added an apparel partnership with Minnesota-based Swannies Golf through a multiyear deal.
New PGA of America CEO Derek Sprague eyes unity for men's pro golf
ORLANDO, Fla. -- The new CEO of the PGA of America hopes the leaders at the top of men’s professional golf will be more unified in 2025 as the game continues to navigate one its most rocky periods in history, reports SBJ's Josh Carpenter.