College speed reads

  • SBJ this week launched its College Jersey Patch Deals Directory, a database that shows who’s buying and who’s selling these uniform assets.
  • A record 339 million people traveled to participate in or attend a sporting event in the U.S. in 2025, generated 191.8 million hotel room nights and spent $111.2 billion while in the host destinations, which includes fans traveling for college sports (such as bowl games, CFP matchups or March Madness), reports SBJ’s David Broughton.
  • SBJ Facilities writer Bret McCormick checks in on the progress for Northwestern’s New Ryan Field, with a video showing how the 35,000-seat stadium defies traditional college football stadium development.
  • In the latest SBJ Tech newsletter, SBJ’s Ethan Joyce writes about Paciolan’s integration with Wicket to speed up entries into college sports venues with facial integration.


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