Ford was MLB’s most notable offseason corporate sponsorship signing, being the league’s first new auto sponsor in more than 20 years. Now sources tell us that the carmaker is jacking up its car rights further by enlisting Yankees OF Aaron Judge, certainly one of the most sought-after endorsers across the league, if not the most active.
Ford, through its N.Y.-area Tri-State dealer co-op, has been a Yankees sponsor since 2005. As you’d expect with the Yankees, there’s some history there: That same dealer organization had Derek Jeter as a pitchman in the late 2000s and early 2010s. Other Judge endorsements: Big League Chew gum, Nike’s Jordan Brand, Ralph Lauren, Prime Hydration and legal AI platform Legora.
Judge’s on-field contract agent, Page Odle of PSI Sports, negotiated the deal with Ford, agency sources said.
Comps are always intriguing: Shohei Ohtani, the lone MLBer whose stardom eclipses Judge, has been a Porsche endorser since 2023. Makes you wonder which Ford vehicles Judge will be, er, pitching.
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