The MLB-produced broadcasts of Brewers games on TV this season have “featured new technological innovations,” according to JR Radcliffe of the MILWAUKEE JOURNAL SENTINEL. Those include “drone shots outside American Family Field,” a “dirt camera right in front of home plate and a look inside the dugout where a remote camera operator follows players through a gauntlet of high-fives.” On April 30, the Brewers debuted an “indoor drone,” and starting May 8, the club will “use an umpire camera.” MLB Local Media Exec Producer Doug Johnson said, “The Brewers are the star pupils of everything for this technology. We don’t have another club that’s got all the stuff that they’re using right now.” Radcliffe noted all 14 clubs under MLB’s broadcasting purview are using a “wire cam,” which provides “overhead shots from the field.” But the Brewers are “only one of three using the drone cam and the only one to use those two in addition to a dirt cam and the remote-frequency cameras.” For Brewers President Rick Schlesinger, it means “fronting the cost of the innovation before he can find a sponsorship for that specific part of the broadcast, but he expects to get there eventually.” It is a new situation for the Brewers in 2026, “now in charge of their own broadcasts and selling the advertising that comes with it.” Schlesinger insisted that the Brewers have “sold twice as many DTC subscriptions as last year,” when the Brewers were broadcast by FanDuel Sports Wisconsin (MILWAUKEE JOURNAL SENTINEL, 5/1).
Brewers featuring tech innovations in MLB-produced game broadcasts
