- LIV Golf makes its 2026 debut on U.S. soil this week, and while it does so with its future perhaps murkier than ever, the league is pushing its own momentum with eyes on new investment, writes SBJ’s Josh Carpenter.
- Carpenter also notes that TMRW Sports’ SoFi Center will host its largest non-TGL event this weekend, as All Elite Wrestling (AEW) will stage its “AEW Collision: Fairway to Hell” series there on Saturday.
- NFL SVP/Communications Katie Hill, the league’s top day-to-day PR executive for the past five years, will leave her role for a similar position at the N.Y. Times, reports SBJ’s Ben Fischer.
- Genius Sports signed a wide-ranging, multiyear deal with Liga MX, providing a suite of technology that will touch advertising, broadcasting, coaching and officiating for the league and its 18 teams, writes SBJ’s Ethan Joyce.
- NASCAR brought on San Diego-based Qualcomm Technologies for its planned race at Naval Base Coronado this summer, arguably the most high-profile sponsor to join the event yet, reports SBJ’s Adam Stern.
- The ATP opened an online retail store in January, and in April popped up its first brick-and-mortar retail shop at a tournament at the Madrid Open with Levy Merchandising as its partner, notes SBJ’s Rob Schaefer. It will do so again during the Italian Open in Rome, which begins this week.
- Fitch Ratings upgraded the rating for Yankee Stadium’s PILOT and rental bonds this year from BBB+ to A-, suggesting a high credit quality, writes SBJ’s Mike Mazzeo.
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