The first MLB Licensing Summit with Jamie Leece at the head of MLB CP seemed an appropriate time to ask where growth was coming in the exceptionally mature licensed apparel market.
The World Baseball Classic was evidence of the potential for offshore growth. Closer to home, Leece sees potential in leisure and lifestyle apparel.
“We’re seeing a lot of folks wanting casual looks and cuts as options beyond the jersey, which remains a staple,” he said. “It can be as much about where you express your fandom — say, at the golf course or the beach — that dictates how you express it and with what kind of apparel.”
Leece cited newer MLB licensees filling those niches, including Baseball Lifestyle101 and SWAG Golf.
