- NASCAR brought on San Diego-based Qualcomm Technologies for its planned Naval Base Coronado this summer, arguably the most high-profile sponsor to join the event yet, writes SBJ’s Adam Stern.
- SBJ’s Daivd Broughton rounds up the sponsor roster for the Kentucky Derby, and Stern also pulls together such activity for last weekend’s F1 Miami Grand Prix.
- The ATP opened an online retail store in January, and in April popped up its first brick-and-mortar retail shop at a tournament at the Madrid Open with Levy Merchandising as its partner, notes SBJ’s Rob Schaefer. It will do so again during the Italian Open in Rome, which begins this week.
- Schaefer also writes that the International Tennis HOF signed N.Y.-based wealth management firm Cerity Partners as title sponsor of the Hall of Fame Open, a grass-court ATP Challenger/WTA 125 tournament it hosts annually on its Newport, R.I. grounds.
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