The annual upfronts from the major networks and streamers are more than a media story; it’s also about watching the ad rates they get from brands for their programming. And sports continue to play a key role in these advertising spends.
SBJ media reporters Austin Karp and Josh Carpenter reported on the ground from the upfronts. They kept an eye not just on the sports taking center stage during the presentations but also the sports-adjacent shows and docuseries in the works.
Here’s all their coverage:
- Netflix extends NFL deal through 2029 season
- Fox Sports’ World Cup matches to air on iHeartMedia
- ‘ESPN Beach’ at Super Bowl among NFL highlights at Disney upfront
- Univision adds Super Bowl simulcast, Vegas F1 race; extends soccer deals
- NBC upfront heavy on entertainment, but sports viewership continues to lead in 18-49
- ESPN/ABC’s return to Super Bowl anchoring Disney’s upfront lineup
- Fox Sports bringing Sesame Street characters to World Cup coverage
- Sports headline Fox, Amazon Upfronts
