Two weeks out from launching EVOLV Sports Management after the merger of MVP Sports Group and Beverly Hills Sports Council, new agency leaders Danny Horwits and Dan Lozano said they’re looking to build one of baseball’s most important talent representation agencies with EVOLV. Equity in EVOLV is split evenly between Horwits and Lozano.
The newly formed agency will launch with over 35 employees, including at least 12 certified agents. All staff from both legacy firms have been brought under the new banner, with MVP’s former L.A. office now serving as EVOLV’s headquarters. The former BHSC offices are no longer in use. Internally, EVOLV is organized into eight specialized departments that collectively provide more than 15 distinct service areas. Those units include functions such as contract and salary arbitration, analytics, marketing, social media and content strategy, NIL, and international representation.
EVOLV opens its doors with more than $6B in negotiated contracts and over 400 salary arbitration cases on the books, along with a client list that already spans some of the sport’s biggest names. The firm represents Padres 3B Manny Machado and 2B/RF Fernando Tatís Jr. as well as Astros DH Yordan Álvarez.
The goal, Lozano and Horwits said, is to pool resources and institutional knowledge developed over more than three decades in the business to give players a broader platform. While both predecessor firms operated across the amateur and pro landscapes, Horwits said Beverly Hills Sports Council historically devoted more attention to the amateur and draft side, while MVP Sports Group skewed slightly more toward established pros.
The agency will also expand its reach into off-field business for its clients in the future. The goal will be to expand services around post-career opportunities in coaching, front offices, scouting, broadcasting and potential ownership stakes.
EVOLV’s client roster also features Brewers OF Jackson Chourio, Blue Jays OF Anthony Santander, Angels P Kirby Yates, Giants 2B Luis Arraez, Dodgers P Tanner Scott, Angels RF Jorge Soler, Rangers C Kyle Higashioka, Dodgers SS Miguel Rojas, Astros P Cristian Javier, Rays P Drew Rasmussen and Cubs P Hunter Harvey.
