The Heisman is getting a new look to its senior leadership team, sources tell Sports Business Journal.
Heisman CEO Jeff Price, who was hired to his post in October, is set to announce the promotion of Tim Henning as SVP, operations and strategy, along with the additions of SVP of Brand and Partnership Marketing Kristen Condo, SVP of Foundation Adrienne Scherenzel and SVP of Content Charlie Widdoes.
Henning has been with the Heisman for 25 years in a number of roles. He’ll continue to handle the execution of Heisman Weekend, among other responsibilities.
Condo comes to the Heisman after serving as the SVP/partnership solutions for Fenway Sports Management. She also spent time at Legends and the NCAA.
Scherenzel spent the previous seven years with the Bulls, where she led community engagement and the Bulls Charities.
Widdoes comes to the Heisman after five years as VP of content for Brooklyn Sports & Entertainment. His career includes stops with the Clippers, 76ers, Knicks, MLB Productions and MLB Network.
As my coworker Terry Lefton noted in October, the Heisman has been taking a more commercial mindset to its operations since hiring Price. The addition of a senior leadership team is the latest step.
