The Dream have unveiled its Homegrown Collection, its first apparel line created in partnership with Monarch Commerce that “was designed with women’s sizing, quality and styling details in mind,” according to Elizabeth Swinton of SI. Team President Morgan Shaw Parker said, “The collection is really inspired by the women who wear it, and really a nod to the fact that women were not getting the types of gear that they wanted to be able to rep their teams, from the way that they wear it to how they want to style it.” Dream players got a first look at the gear while gathering for a photoshoot ahead of training camp. Shaw Parker said, “All of them came in and started just grabbing clothes off the rack, saying, ‘Oh my gosh, this is different. Oh my gosh, they finally got it right.’” The new line will go along with the Dream’s new Rebel jerseys that debuted this month. The design features “a black base with peach and blue accents, with ‘atl’ emblazoned across the chest.” The jerseys were designed in part by F Rhyne Howard and G Allisha Gray, who “felt the team had ‘earned the right’ to sport Atlanta peach” (SI, 5/20).
Dream launch women-focused apparel line
