Ally is in its third year as the presenting sponsor of the U.S. Women’s Open, and the bank is bringing a twist to this year’s tournament at Riviera Country Club in L.A. Ally, which is also the official banking partner of the USGA, will bring its “Ally House” activation to Santa Monica Boulevard on the night of Thursday, June 4, the tournament’s opening day.
The Ally House, a full takeover of restaurant 1212 Santa Monica, will be open to the public 5pm-9pm PT on that Thursday and include appearances by golf media brand No Laying Up as well as the “Welcome to the Party” podcast, which is hosted by former USWNT players Abby Wambach and Julie Foudy. Golf influencer Tisha Alyn also will be on hand. Ally has worked with Alyn around the Women’s Open since it signed on with the USGA in 2024. It has a media buy with Wambach and Foudy’s podcast; this marks its first partnership with NLU.
Along with the personalities on-site, Ally will have a custom hat-pressing station as well as photo opportunities with the trophy. This is the third “Ally House” activation for the bank. It had similar takeovers in San Jose for last year’s NWSL Championship, as well as an Unrivaled postseason game in Brooklyn earlier in 2026. Ally announced in April that it had met its 50/50 pledge, in which it planned to spend equal amounts of advertising dollars on both men’s and women’s sports.
Top course trend continues
As for the golf course, next week continues the trend of the biggest tournaments in women’s golf being held at some of the sport’s cathedrals. Riviera ranks near the tops as far as golf courses are concerned. It’s hosted the biggest events in men’s golf, from the U.S. Open to multiple PGA Championships, and even a U.S. Amateur. In 2028, it will host the Olympic golf competition. Next week marks the first time the U.S. Women’s Open will be played at Riviera.
The women will play at the Inverness Club in Toledo in 2027 and famed Oakmont Country Club outside Pittsburgh in 2028.
“The women deserve to play where the men have won for decades,” USGA Chief Championships Officer John Bodenhamer recently told Golf Channel. “I think it’s almost going to be like kids in a candy store when they show up at Riviera. ... We really believe that it’s important where players win their U.S. Open, men or women. It’s important to put our markers down on those great venues, and we’re doing it.”
