Octagon has signed Canadian swimmer Summer McIntosh to a full representation deal, giving the agency one of the most marketable athletes heading into the LA28 Games.
McIntosh is already a three time Olympic gold medalist and two-time Olympian at 19 years old. The Toronto native -- who trains with coach Bob Bowman in his elite group at the University of Texas -- has had deals with Arena, lululemon, Red Bull, TAG Heuer and RBC, among others.
“She’s one of those athletes that is truly unique potential that don’t come around that often,” said Peter Carlisle, managing director of Olympics at Octagon.
McIntosh first made the Olympics in Tokyo at 14 years old. During the Paris Games, she won four medals and became the first Canadian athlete to win three golds (in the 200-meter butterfly, 200-meter individual medley and 400-meter individual medley) at a single Olympics.
She is a two-time World Aquatics Female Swimmer of the Year and currently holds three world records (400m freestyle, 400m IM and 200m IM).
Carlisle said while McIntosh is generating significant interest in Canada, Octagon will look to add opportunities that help McIntosh transcend that market and her sport.
“She is appreciated for the uniqueness of her as an athlete and as a marketing opportunity that seems truly unique. So it’s like the flow of inquiries and potential opportunities from within Canada that’s exceeded my expectations,” he said.
“Any company that’s even contemplating the Olympics, they’re thinking about Summer.”
