Jack Mason to debut as USA Cycling sponsor with unique activation
USA Cycling added American-made luxury watchmaker Jack Mason as a sponsor in February, and it will make its debut activation in a big way - literally.
Carolina Hurricanes executive Brian Fork leading development at critical time for club, venue
While soaking up a sold-out crowd at the Lenovo Center last month, Brian Fork reminisced with a friend about a similar scene a quarter century ago.
SBJ Women’s Sports: An unexpected epicenter of play
Centerville Bank Stadium in Rhode Island is finding success, and revenue, by hosting games for the NWSL's Boston Legacy FC, the Women's Lacrosse League and women's rugby. Also: Ally's deepening LPGA ties and where women's sports is expanding in the U.S.
We love to see it!
We’ve got a couple parts this week because A) there’s a lot going on in women’s sports right now! And B) this is our place, so we make the rules.
Data Drive: Spring 2026 brings women’s sports league expansion explosion
April showers bring May flowers🌷... and new women’s sports teams! Women’s sports leagues have been expanding at a steady clip in recent years, and the past two weeks have accelerated that dramatically. With the PWHL adding four teams, LOVB adding a team in Miami and MLV announcing an L.A. club as w...
Rhode Island stadium takes unique approach in targeting women’s sports events
One weekend this month, Centreville Bank Stadium in Rhode Island took center stage to make history with the Women’s Lacrosse League kicking off its first season of full-field play.
INTRO - WSNL 05-26-26
In the latest of my “Will yap about women’s sports” chronicles (yes, I even have a shirt!), I’ll be leading a panel, and you can come experience it live if you’re around my neck of the woods.🌳
Octagon signs swimmer Summer McIntosh
Octagon has signed Canadian swimmer Summer McIntosh to a full representation deal, giving the agency one of the most marketable athletes heading into the LA28 Games.
Valkyries president Jess Smith discusses data insights, tech in building brand
In just two years, president Jess Smith has built the Valkyries into the first $1B franchise in women’s sports. From Golden State’s iconic purple colors and unique merch to its gameday environment in Ballhalla, the Valkyries have built a brand using tech and data insights to do it.
Boxed Out: Media apps lack data on emerging women’s sports, leaving gaps for leagues, fans to fill
Nick Barfoot took his seat for the Toronto Sceptres home opener to find another fan, there by herself, checking the app he had created. Barfoot, a Toronto-based app developer, has evolved PWHL Fan throughout the league’s three seasons, combining his love of hockey and the pro women’s league with a n...