Flavor Flav rallies brands to support Olympics-tinged SHE Weekend

Five months after a congratulatory phone call from President Trump triggered backlash against the U.S. men’s hockey team, the women meant to be the butt of the joke are getting a celebration of their own, as promised during the Milan Cortina Games.

LA28 marks two years until Olympics opening

LA28 has long been on the clock to deliver its Games, and now it has just two years to go. The organizing committee tasked with hosting the first domestic Olympics and Paralympics in a generation marked the milestone by opening registration for its volunteer program. With just 731 days to go, here a...

AT&T plans fan-focused, community boosting activations for WNBA All-Star Weekend

Building on its title sponsorship of the WNBA All-Star Game, AT&T is planning fan activations throughout the weekend in Chicago. AT&T will create a fan experience at Pioneer Court on Michigan Avenue, with the outdoor area offering the opportunity for fans to play on the court, meet WNBA star...

IOC votes to lift ban on Russian athletes, Olympic committee

The IOC will allow Russian athletes to compete again following a decision by its executive board on Tuesday to provisionally lift the suspension of the Russian Olympic Committee (ROC) that has been in place since early 2022, when the country invaded Ukraine. The organization had maintained that susp...

IOC makes change to Winter Games disciplines for 2030

The IOC executive board on Tuesday voted to change the Winter Games program for 2030 to add three new disciplines and 16 events while cutting Nordic combined. It approved adding freeride for ski and snowboard and synchro9 for figure skating, moves that would make the French Alps 2030 the first gende...

SBJ Women’s Sports: AUSL’s magic with mic’d-up players

The AUSL is mic'ing up players in the field, and it's finding that the insights and banther they're providing is paying off. Also: Data on women's sports on YouTube and a look at the major stories shaping women's sports so far in 2026.

Our greatest hits from the first half of 2026

Since we’re all easing into things off the holiday weekend, I thought it’d be a good chance to look back at what resonated from the first half of the year.

We love to see it!

We’re still living in a land of firsts in the women’s sports space, and I took note of this one.

Mic’ed up AUSL players making for compelling broadcasts

Carolina infielder Alyssa Brito stopped amid explaining how her love of coffee led her to bring her espresso machine to the clubhouse, pausing so she could turn a double play.

Togethxr, iHeartMedia launch new women’s sports podcast

Togethxr and iHeartMedia on Thursday are launching “Everyone Watches Women’s Sports,” a weekly audio and video podcast.