NBC Sports will remain the home of USA Swimming’s top events, extending its deal with the NGB through 2028.

Women's Sports NL #2 - 5/27/25

Unrivaled and sponsor Samsung have big plans for Year 2 of the 3-on-3 league -- even if they can’t fully share them yet.

Considering her long history in softball, Cat Osterman might have been justified in some skepticism around a new start-up league. But given her time with Athletes Unlimited, the three-time Olympic medalist told me she had more reason for trust.

From an art museum in Brugge, I watched our first edition of this newsletter go out into the world and receive an overwhelmingly positive response. I got so many emails, DMs and connections from you all, and it was a heartening surprise while on vacation. That day it ranked among the highlights, clo...

LA28 has added its fifth new sponsor this year, signing Snowflake as its official data collaboration provider.

By their nature, the Sports Business Awards recognize excellence. But this year’s honorees were notable not just for their successes, but for being risk-takers and creative thinkers who made a substantial impact.

The job Sarah Hirshland assumed in leading the USOPC is one that had her on defense for years as she instituted reforms to help better protect athletes and dig the organization out of scandal.

The 18th annual Sports Business Awards were celebrated Wednesday night in N.Y.

EAGAN, Minn. — Since LA28 organizers identified flag football as an option to add for its Olympics, they’d hoped to leverage not just the domestic popularity of the sport but also its biggest stars.