Olympic spectators taking in speedskating and figure skating at the 2002 Winter Games in Salt Lake City did so at the home of the Utah Jazz. For those two weeks, however, that arena was not officially known as Delta Center because International Olympic Committee rules prevented the naming-rights hol...

Research and ROI from sponsors has been building to a consensus that women’s sports fans uniquely convert their fandom to spending for those brands that invest there. Now, new research from Parity shows that women’s soccer fans, in particular, are leading the way on that front.

Togethxr is adding to its executive leadership team with the hiring of KATI FERNANDEZ as Chief Content Officer. No search firm was used. Fernandez spent seven years at ESPN, most recently serving as head of content development. She joins a team that includes NANCY DUBUC, who came on as executive cha...

CNBC will begin airing “The Fencing Show” in partnership with USA Fencing starting in October, giving the national governing body a regular media presence in season as well as advertising and sponsorship inventory during the broadcasts.

The August 19 edition of the SBJ Women's Sports newsletter looks at three reasons why women's rugby is poised beyond growth, attendance for Division I college sports, Gatorade's latest efforts to analyze female athletes' sweat to improve women's sports science and the latest executive transactions i...

Ever since I met author, physiologist and nutrition scientist Dr. Stacy Sims at an event Michele Kang hosted in Paris last year, I have often thought of a foundation of her work: Women are not small men.

USA Rugby CEO Bill Goren has seen the momentum behind women’s rugby for a while, but a 15s doubleheader featuring both men’s and women’s teams last month in D.C. offered another reminder. CBS asked to move the women from prime time into the earlier slot so it could show them on national television.

Like many runners, I’m either happily training or injured. So with plantar fasciitis (x2, truly the bane of my existence) and a recently healed stress fracture, my running hiatus has given me a lot more time in the weight room, albeit extremely reluctantly.

With an ESPY for Best Breakthrough Athlete in her hand, Ilona Maher stood onstage last month and delivered a joke in her typically lighthearted way — it had only taken her seven years and two Olympics to break through.

In a groundbreaking move, LA28 will be able to sell venue naming rights during its Olympics and Paralympics, a change that marks a significant shift from the IOC’s longstanding policy and that stands to bring in an additional revenue stream.