LOVB expanding to L.A., bringing on Alexis Ohanian
League One Volleyball will expand with an L.A. team launching in 2027, with Alexis Ohanian and Seven Seven Six signing on to lead the ownership group. The expansion comes as LOVB prepares for its second season in January, and it represents further evolution in one of the fastest growing sports in th...
SBJ Women’s Sports: How -- and how much -- fans are spending
The October 14 edition of the SBJ Women's Sports newsletter features reporting on Ally Financial's report on the spending habits of sports fans, especially how it relates to women's sports, a look at WNBA postseason concessionaire spending and more takeaways on sponsorship in women's sports.
Takeaways from women’s sports sponsorship deep dive
As I hope you’ve seen from our magazine last week, we spent the past few months digging in on women’s sports sponsorship. (If you haven’t yet, we promise it’s well worth your time.)
Ally highlights how fans are spending
A new report from Ally out Wednesday sheds some more light on fan behavior in general but also brings key insights on the way women’s sports fans spend. (We love to see it and will add it to the lengthy and growing list of research on women’s sports in my spreadsheet. 🤓)
INTRO - Women’s sports Oct 14
Until further notice, assume I am writing to you with “The Life of a Showgirl” as my soundtrack. This elder millennial is rocking my Eras Tour sweatshirt while repeating tracks 1-5 to bring you this newsletter, basking in the witchy vibes of “Elizabeth Taylor” and dancing at my standing desk.💃
Winklevoss brothers give record gift to USRowing
USRowing has received the largest donation in its history, with a $6.5M gift from Cameron and Tyler Winklevoss to help fund its national team and national training center renovation.
Google joins as top-tier sponsor for LA28, NBCU
Google got its foot in the door last summer as a Team USA sponsor, and now the tech giant will support the LA28 Games and NBCUniversal. The company signed on as the official cloud provider of LA28, giving the organizing committee its third new top-tier sponsor this year. Financial terms were not dis...
Women’s sports sponsorships: Changing the game
On the concourse of AUSL games this summer, girls and women lined up at a braid bar, with sponsor Goody bringing a part of softball culture closer to fans.
SBJ Women’s Sports: A trailblazing adtech deployment
The Sept. 30 edition of the SBJ Women's Sports newsletter features
INTRO - Women’s Sports 9-30
I’m still recovering from a phenomenal Game Changers event in New York but coming back so energized and excited about the state of the industry. One of my favorite rooms to be in all year, and I was so glad to connect and reconnect with many of you.