Minor League Baseball and Diamond Baseball Holdings reached multi-year deals with Victory Live to be the pair’s preferred secondary ticketing service. Financial terms of the deal were not shared with SBJ.
For MiLB, Victory Live will provide more pathways to secondary ticketing providers while all 120 clubs will still use Tickets.com as their primary ticketer. On the Diamond Baseball Holdings side, Victory Live plans to modernize ticketing distribution and strategy for select DBH clubs.
Victory Live has a similar deal with the Las Vegas Raiders, which they announced in October of last year.
