LIV Golf dropped a handful of premium streaming features around its Korea event this week as the league continues to evaluate its future.
LIV app users can pay $59.99 per year (or $8.99 for an “event pass”) to have access to group and team streams, an “Any Shot, Any Time” feature and the live stream of the main broadcast. But the group, team and “Any Shot, Any Time” streams were not available when LIV teed off its first round in Korea on Thursday.
When contacted Thursday, a LIV spokesperson said the league made the “strategic decision” to drop the three feeds for the remainder of the season as it evaluates its operations and production model.
One topic LIV CEO Scott O’Neil has hit on since PIF pulled its funding is making the league more disciplined and sustainable as it goes to market to try and raise new funds. It’s not clear what the weekly cost is to run the streams.
Including this week, LIV has six events scheduled for the remainder of its 2026 season. Because of that, the league is working on a refund plan for buyers who paid the $59.99 for the app.
One source indicated that, with Saudi Arabia’s PIF tightening the belt on LIV spending, there had been payment issues with some broadcast vendors.
LIV launched “Any Shot, Any Time” more than two years ago, using PMY Group and Google Cloud’s Vertex AI platform to allow viewers to see any shot throughout a round from any player. At the time, it was a major win for LIV to have the feature.
The PGA Tour launched a similar product, “Every Shot Live,” at the Players Championship in 2020 and has used it at that event in the years since.
