Uber to counter World Cup matchday transit expenses with new shuttle service

Uber announced a number of World Cup activations
World Cup fans will be able to customize their Uber apps to earn discounts. Uber

Uber today will announce the launch of Uber Shuttle, which will provide FIFA World Cup fans a ride home from matches played at MetLife Stadium ($49 per person), Hard Rock Stadium, AT&T Stadium and Gillette Stadium ($45).

The service can be booked in advance or on matchday.

The ride share company is also introducing Travel Pass, a $4.99 tournament-long subscription that gives travelers to U.S. host cities up to $85 in total savings across Uber and Uber Eats.

Additionally, fans can customize their Uber in-app car icon with their favorite country’s flag, and if their team is eliminated, they’ll get 30% to put towards a future ride “so you can leave the packed bars, game-day crowds, and heartbreak behind,” according to the announcement.

SBJ recently reported on the transit and parking costs of the 16 host venues.



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