- On Wednesday, Nick Saban provided a dire warning on the state of college sports before the Senate Commerce Committee to spell out the realities of a system in flux, reports SBJ’s Ben Portnoy.
- Louisville Sports Commission President and CEO Greg Fante was named Executive of the Year by Sports ETA, the trade association for the sports events and tourism industry, writes SBJ’s David Broughton.
- Broughton also notes that by the time the Stanley Cup Final and NBA Finals are completed, arenas whose food operations are run by Levy will have hosted at least 1.2 million fans at a minimum of 64 (and as many as 65) playoff games, accounting for nearly 40% of all 2026 postseason attendance.
- The PGA Tour is joining a trend of sporting events to offer all-inclusive tickets and will do so at its first postseason event of 2026, the FedEx St. Jude Championship in August, reports SBJ’s Josh Carpenter.
- Mastercard views traditional advertising as being less effective these days, so it became the title sponsor of the McLaren F1 Team to unlock new ways to reach consumers, writes SBJ’s Adam Stern.
- TelevisaUnivision and MLB are expanding a relationship around the Spanish-language TUDN Radio network, adding more than 30 live audio games to its schedule from June 14 through July 19, notes SBJ’s Austin Karp.
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