Speed reads

  • The Lakers continued their front office maneuvering Tuesday with the elevation of Elaine Shen to CFO and the corresponding shift of Joe McCormack from CFO to an executive advisory role as SVP/finance, reports SBJ’s Tom Friend.
  • Rocket will not be renewing its title sponsorship of the PGA Tour’s Rocket Classic following the 2026 tournament, but this doesn’t necessarily mean the tour won’t be back in the market, as SBJ’s Josh Carpenter writes that it would be potentially interested in Detroit with a new sponsor.
  • ESPN studio shows in May saw a 27% viewership increase, with five shows setting audience records for the month, notes SBJ’s Austin Karp.
  • The AUSL opens its 2026 season with additions to its sponsor roster, writes SBJ’s Mike Mazzeo: Adidas, goodr, Sequel, StubHub and LonelyPlanet.
  • Mazzeo also looks at the MLB markets hosting World Cup matches and the plans those clubs have to entice soccer fans from the pitch to the ballpark.
  • Mets owner Steve Cohen is the owner of the WTGL team for N.Y., reports SBJ’s Chris Smith. He already owns the TGL’s New York Golf Club.
  • PFL CEO John Martin knows that turning fighters into stars will be an important part of growing the property, and his MMA promotion is now pumping out more content and fine-tuning its global strategy as he tries to find the right formula, writes SBJ’s Adam Stern.


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