Day 2 of SBJ’s Brand Innovation Summit in Chicago kicks off with a CMO In the Spotlight session with Kristyn Cook, State Farm EVP & Chief Agency, Sales & Marketing Officer. The morning sessions feature in-depth looks at the success of particular pairings -- PepsiCo and women’s sports; Cheez-It and basketball; and Toyotathon and the NFL. Breakout sessions in the sports and entertainment track feature reaching tomorrow’s fans today and storytelling to drive fan engagement. Breakouts on the growth markets track highlight how brands can win in youth sports and the momentum of women’s sports. Afternoon sessions include interviews with Heineken CMO Ali Payne and Enjoy Basketball Co-Founder / CMO Kenny Beecham; the strategy behind The Annika; Pennymac’s partnership with the USOPC; and how data can drive smarter deals. The full agenda is available here.
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