Marketers from the sports industry and beyond wrapped up the Brand Innovation Summit at the Chicago Marriott Downtown Magnificent Mile on Wednesday.
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Brand Innovation Summit Day 2 SBJ held the second day of the Brand Innovation Summit at Chicago Marriott Downtown Magnificent Mile on Wednesday. (Joseph M. Donato/Joseph Donato)
Brand Innovation Summit Day 2 SBJ held the second day of the Brand Innovation Summit at Chicago Marriott Downtown Magnificent Mile on Wednesday. (Joseph M. Donato/Joseph Donato)
Brand Innovation Summit Day 2 State Farm EVP & Chief Agency, Sales & Marketing Officer Kristyn Cook shared how the brand drives cultural relevance through innovative sports partnerships, athlete storytelling, and fan-focused engagement strategies shaping the next era of sports marketing. (Joseph M. Donato/Joseph Donato)
Brand Innovation Summit Day 2 PepsiCo VP, Sports & Entertainment Carolyn Braff shared how PepsiCo is leveraging women's sports as a modern growth engine. (Joseph M. Donato/Joseph Donato)
Brand Innovation Summit Day 2 TeamSnap SVP & GM Brand Solutions Nicole McCormack moderates a discussion with Lowe's Manager, Sports Brand Marketing Katie Moore about how participation-driven partnerships are redefining sports marketing by driving impact through access, community investment. (Joseph M. Donato/Joseph Donato)
Brand Innovation Summit Day 2 Mars Snacking Senior Director, Full Funnel Marketing Diane Saylor talks about how Cheez-It leverages the game and culture of basketball to authentically engage multicultural Gen Z hoops fans and grow brand penetration. (Joseph M. Donato/Joseph Donato)
Brand Innovation Summit Day 2 Toyota North America VP, Marketing Communications Dedra DeLilli discussed how Toyota and the NFL transformed Toyotathon into a culture-first moment. (Joseph M. Donato/Joseph Donato)
Brand Innovation Summit Day 2 PGA of America Head, Brand & Marketing Fahad Zahid moderates a panel with PGA of America GM, Digital Rob Smith and Omaha Productions EVP Kristen Herlihy about how T-Mobile and the PGA of America reimagined Ryder Cup coverage with a 5G-powered alt-cast. (Joseph M. Donato/Joseph Donato)
Brand Innovation Summit Day 2 WWE Head, Digital Media Steve Braband; Bulls VP, Content Marketing Luka Dukich; Roblox Senior Director, Global Strategic Partnerships Lisa Willett; Overtime Co-Founder and President Zack Weiner; TikTok Global Sports Partnerships Lead Kat Marquez; and Learfield EVP, Digital Solutions Scott Meldrum talk about why reaching younger audiences is essential for long‑term growth. (Joseph M. Donato/Joseph Donato)
Brand Innovation Summit Day 2 McDonald's VP, Marketing Elizabeth Campbell; Little League International Senior Executive, Communications Brian McClintock; PlayOn Sports President BJ Pilling; 3Step Sports Chief Growth Officer Tari Haro; and Publicis Sports President Chloe Pastore explore how brands, properties, and organizers are elevating youth sports through partnerships, content, and community-driven marketing strategies. (Joseph M. Donato/Joseph Donato)
Brand Innovation Summit Day 2 Fastbreak.ai hosted an invite-only lunch workshop on the second day of the Brand Innovation Summit. (Joseph M. Donato/Joseph Donato)
Brand Innovation Summit Day 2 ESPN Coordinating Director, Music Claude Mitchell; Gente Fina Founder & Lead Designer Manny Cabrera; JPMorganChase Head, Sports & Entertainment Marketing Kate Schoff; Influencer VP, Strategy & Creative Brian Pham; and Braves SVP, Marketing & Content Adam Zimmerman dive into the use of culture-driven storytelling to redefine fan engagement for sports properties. (Joseph M. Donato/Joseph Donato)
Brand Innovation Summit Day 2 Gotham FC CRO Alex Chang; Unilver North America Chief Media & Marketing Capability Officer Ryu Yokoi; Chicago Sky Director Strategy & Solutions, Corporate Partnerships Meaghan Savin; PWHL EVP Business Operations Amy Scheer; and Indiana Fever COO & GM Amber Cox explore the explosive growth of women's sports. (Joseph M. Donato/Joseph Donato)
Brand Innovation Summit Day 2 Heineken USA CMO Ali Payne talks about how the brand is is building a unified, fan-first ecosystem across sports and music. (Joseph M. Donato/Joseph Donato)
Brand Innovation Summit Day 2 Enjoy Basketball Co-Founder & Creator Kenny Beecham shared how he rose from YouTube creator to NBC Sports partner. (Joseph M. Donato/Joseph Donato)
Brand Innovation Summit Day 2 Group 1001/Gainbridge Chief, Sponsorship Strategy & Activation Mike Nichols dives into ow Gainbridge’s award-winning activation at The ANNIKA leveraged stars like Caitlin Clark, Annika Sörenstam, Nelly Korda, and IndyCar ambassadors to elevate women’s sports. (Joseph Donato)
Brand Innovation Summit Day 2 Elevate Chief Client Officer Cameron Wagner and Pennymac CMO Susan Hallock break down how Pennymac’s inaugural Olympic and Paralympic partnership reveals the strategy, internal alignment, and long-term vision required to enter global sports. (Joseph Donato)
Brand Innovation Summit Day 2 Reliant/NRG Energy Director, Sponsorship Marketing Katie Register, Wakefield Founder & CRO Kirk Wakefield, and Cowboys Senior Manager Corporate Partnerships Strategy & Insights Hunter Renfro discuss how Reliant/NRG Energy and the Dallas Cowboys use data-driven partnership measurement for smarter sports partnerships. (Joseph Donato)
