- UFC execs are going to great lengths to underscore that they view Sunday’s Freedom 250 card as non-political event despite it taking place on the White House’s South Lawn for President Trump’s birthday, writes SBJ’s Adam Stern.
- The Texas Rangers Sports Network is trying to acquire the local broadcast rights to the various NBA teams that exited Main Street Sports Group, through a mostly direct-to-distributor model that somewhat mirrors Fubo’s failed attempt to do the same, reports SBJ’s Tom Friend.
- The Los Angeles Memorial Coliseum was a sea of green on Thursday, as Mexican fans turned out in droves for El Tri’s tournament-opening World Cup match against South Africa during the venue’s official FIFA Fan Festival, writes SBJ’s Chris Smith. He also writes about the festivities at the U.S. Soccer House during the Group Stage.
- The Braves are using their unique footprint to host a country music festival at Truist Park and The Battery on Saturday, notes SBJ’s Mike Mazzeo.
- In this week’s Talent Pool agency roundup, SBJ’s Irving Mejia-Hilario reports that Mystics G Sonia Citron signed with Jason Goldstein of WME Sports.
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