- Sports Illustrated Tickets is expanding its official fan experience sponsorship deal with Krafts Sports + Entertainment to include coverage of Germany, Austria and Switzerland, three of the Patriots’ markets through the NFL’s Global Markets Program.
- The Commanders, who are building a new $3.65 billion stadium in D.C., issued a request for information to identify AI capabilities, integrations and collaborations that could influence a wide range of stadium functions and commercial activations for both the stadium and the mixed-use district that will surround it, writes SBJ’s Bret McCormick.
- My SBJ Tech teammate Joe Lemire reports that Swsh, a photo-driven fan community platform built for live events, raised a $4 million seed round that Roger Ehrenberg’s Game Changers Ventures led.
- Scorability, a college recruiting platform that started with football, expanded its offerings to include seven new sports.
- MOGL, an AI-powered athlete influencer marketing platform, introduced, Athlete Paid Social, a feature for brands to run campaigns directly on athlete social accounts, similar to programmatic media buying, Lemire also writes.
- Puma is using the World Cup to debut the Ultra Nitro 7, its newest soccer cleat, my SBJ colleague Chris Smith breaks down.
- Did you see State Farm’s social commentary from Stan (the company’s branded stanchion pad) during Game 4 of the NBA Finals? AI helped create it.
- Personalized nutrition app Hexis raised a $2.1 million seed round led by Apex Capital, which previously led its $2 million preseed round in 2024, Lemire also highlights.
Sponsored content
Additional Sections
