Former tennis players Andy and Jamie Murray are launching their own YouTube channel called “The Set.” It will be produced by Prodigy Studios alongside IMG Tennis, which now sits within WME Sports. The channel will be a mix of expert masterclasses, challenges, road trips, behind-the-scenes access and personality-driven content. The first episode, “Can We Turn KSI into a Pro Tennis Player?”, debuts Friday on YouTube.
“The Set” has also secured backing from tennis’ major stakeholders in the U.K., including archival footage from ATP Media and the All England Lawn Tennis Club to be used on the channel to re-live old tennis moments. Broadcast partners of Wimbledon, like BBC Sport, will have access to the digital-first content created by the Murray brothers for use during the tournament. “The Set,” in the long term, will look to add live events, podcasts and sponsor-led opportunities.
