Social commerce platform FEVO has created a new AI agent called Gibson, which will launch officially in August at the company’s FEVO Fest. FEVO customers will be able to use Gibson to create and deploy ticketing offers through conversational chat, which in turn makes offer creation more straightforward and less time-consuming. Gibson can generate offers spanning group sales, season renewals, and premium offerings.
The technology will be beta-tested this summer by the Astros, Arizona Cardinals, Red Wings, Tigers and the University of Washington before rolling out to the entire client base in August.
FEVO works throughout the live entertainment space, with more than 800 clients that span the five major men’s North American leagues and the NCAA. It has integrations with Ticketmaster, AXS, and Paciolan.
Back in September, FEVO CEO Betty Tran sat with SBJ to discuss the importance of discoverability and the evolution of search to AI.
