A federal magistrate ruled Thursday that multimedia rights companies that represent college athletic departments “can continue to be subject to the same rules governing millions” in third party NIL payments to players that are “reshaping college sports.” Northern District of California Magistrate Judge Nathanael Cousins “denied a request to rule that MMRs and third-party brand sponsors should not fall under the same reviews by the College Sports Commission as do collective and booster deals.” Plaintiffs attorney Jeffrey Kessler “argued that boosters and booster collectives, which have in some cases been replaced by MMRs as the key NIL negotiators, should be deemed associated entities but not the MMRs themselves.” The magistrate “disagreed, siding with the NCAA and power conferences named as defendants” (AP, 6/25).
Judge rules multimedia companies will continue to be subject to CSC’s oversight
