Togethxr will again operate its own house with brand activations, fan experiences and shows during the WNBA All-Star weekend later this month. Togethxr House will take over a warehouse in Chicago’s West loop, just east of the United Center, from July 24-25, with Aveeno, Dick’s Sporting Goods, Barbie, Reebok, Paula’s Choice, Pinterest, Peloton, Stanley 1913 and Xfinity activating there. Access to Togethxr House is free to fans.
Many sponsors are returning from the Togethxr House the media company hosted at the Women’s Final Four in April, including the Dick’s merch shop which will have limited-edition drops. Pinterest will have a styling studio, while Barbie and Reebok will collaborate on The Dream Closet, with a life-size Barbie box fans can pose in.
Among the events, Togethxr House will host a live recording of “Unsupervised,” the popular podcast hosted by Sydney Colson and Theresa Plaisance and sponsored by Suave. The show this week joined the lineup of IX to Five, a joint content venture between Togethxr and Horizon Sports & Experiences. On July 25, Aflac will sponsor its Queens of the Court Panel for a third consecutive year, with Ari Chambers moderating a discussion with South Carolina coach Dawn Staley, WNBA champion Diana Taurasi and others to be announced later.
