We’re still living in a land of firsts in the women’s sports space, and I took note of this one.
Foudy’s opened the first store in the world devoted solely to women’s soccer gear, with the Manchester location launching after the company started online sales in 2020.
Named after the pioneering U.S. soccer player Julie Foudy, who is an ambassador for the company, it’s literally taking up space for the women’s game. We love to see it.
And now, a related request. I’m working on a story on the unique market for women’s sports merch for our July 20 magazine. While I’ve seen a lot in the market, what are the products, collabs or merch designs that you love?
Drop me a line to let me know. Bonus points if you have a pic or a link!


