NWSL club Bay FC is elevating EVP LISA GOODWIN-SCHARFF to the role of Chief External Affairs Officer. She will be responsible for leading the club’s communications across business and sporting, public affairs, stakeholder engagement and investor engagement and comms strategy. She will also serve as an advisor to Bay FC President BERNARD GUTMANN, the ownership group and BOD.
Women’s Super League 2 club Sunderland Women appointed REHANNE SKINNER as Technical Director. Skinner was most recently the Women’s Super League West Ham United FC Women manager, having started the role in August 2023. She had previously been the Tottenham Hotspur FC Women manager.
Serie A club Como 1907 announced that CRO RYAN SHELTON has been appointed CBO of SENT Entertainment. In his new role, Shelton will continue to oversee all Como 1907 revenue. A new CRO for the club will be announced separately.
