- The Big 12 and Monster Energy announced one of the most sweeping conference sponsorship agreements in college sports history, a multiyear deal worth around $20 million annually to make the company the “entitlement partner” of the Big 12 football and men’s and women’s basketball regular seasons, reports SBJ’s Ben Portnoy.
- In its first NWSL assignment, The Team has been hired by Angel City FC to sell two of the club’s commercial assets — its next front-of-kit sponsorship and naming rights to its Thousand Oaks performance center, writes SBJ’s Irving Mejia-Hilario.
- The Mavericks became the first NBA team to strike a jersey patch deal with JPMorganChase, with a multiyear package that will have Chase branding across American Airlines Center, reports SBJ’s Tom Friend.
- Chipotle is taking a swing at video game golf, tabbing 2K Sports’ PGA Tour 2K25 for a promotion in which players can net food rewards at the chain from their in-game performances, notes SBJ’s Jason Wilson.
- The Pro Padel League, preparing for the start of its third full season with an event in N.Y. July 9-12, signed Kalshi to a multiyear sponsorship, writes SBJ’s Rob Schaefer.
- Togethxr will again operate a house with brand activations, fan experiences and shows during the WNBA All-Star weekend later this month, notes SBJ’s Rachel Axon, with Aveeno, Dick’s Sporting Goods, Barbie, Reebok, Paula’s Choice, Pinterest, Peloton, Stanley 1913 and Xfinity activating there.
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