World Cup heads to QFs: Expect big audience gains

UNITED STATES- JULY 06: (EDITOR’S NOTE: This image, created on July 6, is a digital cutout composite of image numbers 2281145336, 2281145372, 2281145152, 2280418836, 2280419229 and 2280419148.) In this photo illustration, (L-R) Kylian Mbappe, Ousmane Dembele and Michael Olise of France and Achraf Hakimi, Brahim Diaz and Yassine Bounou of Morocco ahead of the FIFA World Cup 2026 Quarter-Final match between France and Morocco on July 06, 2026 in the United States. The match will be played at Boston Stadium on July 09, 2026. (Photo by FIFA/FIFA via Getty Images)
The World Cup quarterfinals get underway Thursday afternoon with France-Morocco at 4pm ET on Fox and Telemundo. FIFA via Getty Images

The World Cup quarterfinals get underway Thursday afternoon with France-Morocco at 4pm ET on Fox and Telemundo. The last two iterations of the World Cup saw the round begin on a Friday with earlier start times given the location of the events.

The best of the quarterfinal games four years ago from Qatar was the France-England matchup, which drew a combined 13.8 million viewers on a Saturday afternoon. Given changes to viewership metrics and the later start, a number of games in this year’s quarterfinals will certainly pass that figure. Eight years ago, the best QF was just 9.2 million in English and Spanish for Croatia-Russia early on a Saturday afternoon.

Below are audience figures for each of the quarterfinals, semifinals, third-place games and final for the past two World Cups.



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