Fanatics core business of licensed sports products is also getting a workout this week, managing the 16,000 square feet of retail within the Cap One-entitled All-Star Village fan fest, which is part of MLB All-Star Game festivities in Philadelphia. We saw plenty of product there commemorating America’s 250th, along with the All-Star Game.
New Era’s star-spangled headwear collection is highlighted by an on-field cap that incorporates 13 stars, a background that’s an homage to the Declaration of Independence and a “United We Stand” wordmark on the sweatband. Additional MLB licensees on site include Nike, Philly-based Mitchell & Ness, Homage, Ralph Lauren, Sportiqe, Swag Golf, Rawlings, Topps, Victus, Wincraft, Stance, FOCO, Highland Mint and Franklin Sports.
Jerseys are always a lead seller, and there are changes there that will afford more retail opportunity. All-Star players will be wearing their regular Nike team jerseys, with the National League donning home whites and the American League wearing their road grey uniforms, finished with an All-Star Game patch on one sleeve and a USA 250 patch on the other.
Home Run Derby contestants will wear Nike’s “Stars and Stripes” jersey, the ones worn during MLB’s July 4 games.
