Elsewhere in the industry

  • MLB attendance as of the 2026 All-Star Break is up 1.1% from last season, with the league tracking toward its fourth straight season drawing over 70 million fans, boosted by the Rays returning to Tropicana Field and a surge in attendance for the White Sox and Blue Jays, reports SBJ’s Mike Mazzeo.
  • Mazzeo also notes that weekend attendance for the Capital One All-Star Village, which is open through Tuesday for the All-Star Game in Philadelphia, was up 66% versus the past three years combined (at Seattle, Texas and Atlanta).
  • The NFL issued $196 million of new debt to fund stadium construction projects in late 2025, which garnered an A+ debt rating by Fitch, notes SBJ’s Ben Fischer.
  • With NBA Europe looming, EuroLeague has plans to add eight permanent teams and a combination of three qualifiers and/or wild cards to its 13 current franchises — for a total of 24 participants heading into the 2027-28 season, writes SBJ’s Tom Friend.
  • Paul Hastings LLP, one of the fastest-growing big law firms, added former Ravens executive and NFL in-house counsel Brandon Etheridge as a partner in its Washington, D.C., office as it formally launches a dedicated sports practice, notes Fischer.
  • The R&A is officially ushering in its new hospitality era this week at the Open Championship at Royal Birkdale, expecting around 16,000 people to take part in their premium experiences, reports SBJ’s Josh Carpenter.
  • Scott Fitterer left the Commanders’ front office to join Athletes First as an agent and executive in the firm’s coaches and executives division, writes SBJ’s Irving Mejia-Hilario.
  • Missouri’s athletic department used WMT Digital to rebuild the front and back ends of its website and app, including the integration of WMT’s “Fan ID” product for consolidating fans’ logins, notes SBJ’s Rob Schaefer.


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