- The Texas Rangers abandoned the digital platform Victory+ effective immediately and will instead stream their games on the freshly designed DTC service BZZR, reports SBJ’s Tom Friend. In another move reflecting the financial challenges inside Victory+, sources tell SBJ’s Alex Silverman that the Ducks informed the streaming platform that they intend to terminate their local streaming agreement.
- Sources tell Friend that WNBA Commissioner Cathy Engelbert was not planning to suspend Alyssa Thomas for burying a fist into Caitlin Clark’s throat three weeks ago until NBA Commissioner Adam Silver implored her to reverse course.
- ESPN enjoyed a record audience for the 2026 Wimbledon women’s singles final, as Linda Noskova’s dramatic three-set victory over Karolina Muchova averaged 1.9 million viewers, up 48% from Iga Swiatek’s straight sets win in 2025, reports SBJ’s Rob Schaefer.
- Schaefer also writes that the ATP is rolling out an activation of the marketing deal it signed with Spotify last November branded “Tour Sounds.”
- NBA Commissioner Adam Silver expects the league’s streaming hub for local broadcasts to launch in time for the 2027-28 season, with sources telling Friend that YouTube is a leading candidate to house it. Friend also reports that Silver expects the league will resolve the Clippers-Kawli Leonard case before summer’s end.
- Over the next three weeks, the Savannah Bananas and their five spinoff teams will combine to play three games at Wrigley Field, three more at Target Field and games at a college football stadium and eight minor league ballparks, reports SBJ’s David Broughton.
- Five months after a congratulatory phone call from President Trump triggered backlash against the U.S. men’s hockey team, the women meant to be the butt of the joke are getting a celebration of their own, with Flavor Flav and a host of top brands stepping in to honor them, writes SBJ’s Rachel Axon.
- Paciolan launched PAC SMS Marketing, an integrated text-messaging channel that client schools can access in the existing Paciolan Marketing Automation platform, reports SBJ’s Grace Kut.
- Rights holders and brands are fighting distraction on just about every level as multiple forms of entertainment pull at the attention spans of sports fans. Wednesday’s op-ed examines the future of branded content in this environment.
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