- Texas Tech is dropping the longtime name of its football stadium — Jones AT&T Stadium — as part of 15-year, near-$75 million sponsorship with tech and data center infrastructure provider Galaxy that will include the naming rights to the venue, reports SBJ’s Ben Portnoy.
- Fox had its best audience for the MLB All-Star Game since 2018, drawing 8.8 million viewers in English and Spanish (Fox Deportes drew 119,000 viewers), writes SBJ’s Austin Karp.
- The Cubs are taking an initial step to hosting the 2027 MLB All-Star Game with a pregame “handoff” ceremony before their Friday night game against the Twins at Wrigley Field, notes SBJ’s Terry Lefton.
- Phillies CEO and Managing Partner John Middleton said hosting MLB’s five-day All-Star festivities and shared some of his favorite memories from the experience, such as the postseason-like atmosphere around the Home Run Derby, writes SBJ’s Mike Mazzeo.
- The Lakers made L.A.-based Albert their jersey patch sponsor, as the personal finance app crosses locker rooms from the WNBA’s Sparks and strikes its first deal with an NBA franchise, reports SBJ’s Tom Friend.
- Friday’s op-ed suggests the brand-building strategies of the Knicks and Arsenal are brand models for other teams to follow — especially for building followings outside sports.
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