Fanatics has debuted a “We’re Still Wearing It” campaign, that invites fans to rebel against Argentina F Lionel Messi’s potential retirement and speak directly to the legend himself with the message “You Can’t Hang It Up While We’re Still Wearing It.” The centerpiece is a new film set in the moments leading up to the final, which is set to “Don’t Cry for me Argentina.” Following the film’s debut, over the next 24-48 hours, “We’re Still Wearing It” billboards will appear in 12 cities across the globe -- including Rosario, Argentina, where Messi was born, and Barcelona and Paris, cities where he has played (Fanatics).
Fanatics debuts ‘We’re Still Wearing It’ campaign
