Philadelphia fans helped turn the MLB’s All-Star event into “one of the strongest retail performances in history” of the Midsummer Classic. MLB does not disclose dollar figures for merchandise sales, though the league did say fans “bought a record number of souvenirs and collectibles, including jerseys, caps, and especially collectible pins.” MLB SVP/Business Global Consumer Products & Retail Jamie Leece indicated that the biggest draw was the All-Star Village at the Convention Center, where 111,616 people attended the four-day event. That made it the “most-attended All-Star fan event” since L.A. in 2022. Through Tuesday, merchandise sales at the official MLB shop inside All-Star Village were “up 45%” from the 2025 All-Star celebration. At Citizens Bank Park, merchandise sales during All-Star Week “rose 25%” from 2025. Online demand also surged, with “sales up 34%” over the previous year’s All-Star Week, “producing the second-best online.” MLB would not identify its top-selling items, “although headwear accounted for a quarter of all sales” (PHILADELPHIA INQUIRIER, 7/17).
Philly fans drive record All-Star merchandise sales
