- TMRW Sports hired industry veteran Brendan Donohue to become its first president of flag football, where he will lead the company’s professional flag football league along with the NFL, writes reports SBJ’s Ben Fischer.
- Oklahoma City selected the design of local artist Matt Goad for the main concourse floor at Continental Coliseum, the future home of the Thunder that opens ahead of the 2028-29 NBA season, writes SBJ’s Bret McCormick.
- McCormick also writes that the Mavericks hired Legends Global as their owners’ representative for the team’s upcoming arena construction project.
- The Dynamo are the first club to sell MLS’s new back-of-kit logo placement as a standalone sponsorship asset, striking a multiyear deal with Dude Wipes, reports SBJ’s Alex Silverman.
- Vanderbilt signed a jersey patch deal with SRM Concrete that will feature the company’s logo on all 17 of its varsity sports uniforms, notes SBJ’s Ben Portnoy.
- RAJ Sports signed a wide-ranging sponsorship with AI-infused customer data platform Treasure AI that will include assets and technology deployments with the NWSL’s Portland Thorns and WNBA’s Portland Fire, reports SBJ’s Rob Schaefer.
- Soccer media and culture company Footballco has moved into the services side of its business by acquiring a controlling stake in K.C.-based creative and production agency Starting Eleven, writes SBJ’s Irving Mejia-Hilario.
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