Toronto Tempo President Teresa Resch said the organization “put together a team that usually comes together over about six months” in just 16 days after the WNBA’s new CBA was agreed upon. Appearing on Fast Company’s “Rapid Response,” Resch noted when someone is “doing everything for the first time in a new country, it’s very difficult.” On the team’s budget having to go up, Resch said there has “been exponential growth commercially” in the WNBA. She mentioned the WNBA “entered into a new media rights agreement that covers that influx, or a lot of it, and then also distribution from the league through sponsorship. So the league’s been growing exponentially, and a lot of that growth is now being returned directly to the players.” She added, “There’s a revenue split, so I think it was a win-win. But now it’s up to us in our local market to deliver sponsorship and ticketing, to really help us find ways to differentiate ourselves and get that competitive advantage against the rest of the teams in the league” (“Rapid Response,” Fast Company, 7/24).
Resch: Toronto Tempo fast-tracked roster construction after CBA agreement
